Tether is quietly leaving the crypto box.
By Maxime Laurent · 2026-02-09 07:13
Tether is quietly leaving the crypto box.
Behind $USDT, Tether is building a global empire: startups, farms, football, and a growing army of developers.
The Financial Times dropped an interesting piece: Tether is no longer playing only in crypto land. The company has invested in around 140 projects, far beyond stablecoins. We’re talking agriculture in South America, venture bets everywhere… and even a stake in Juventus. Yeah, that Juventus.
At the same time, Tether has been quietly scaling humans, not just balance sheets. The team is now about 300 people, with plans to hire 150 more in the next six months — mostly developers. That’s not a company bracing for regulation doom. That’s a company preparing for war.
During a conference in San Salvador, CEO Paolo Ardoino made the vision crystal clear: building peer-to-peer tools to challenge Silicon Valley giants directly. Less middlemen. Less platforms. More raw infrastructure.
From where I’m sitting, sea breeze drifting in, this feels important. Tether doesn’t want to be “just” $USDT anymore. It wants to be the plumbing of a parallel digital economy — boring, massive, unavoidable. Bon, that’s ambitious… but also very on-brand.
People love to hate Tether. Meanwhile, it keeps stacking profits, talent, and optionality — far away from Twitter noise. 🌊☕️
#Tether #USDT #Crypto #VentureCapital #Web3 #CryptoFriture
Behind $USDT, Tether is building a global empire: startups, farms, football, and a growing army of developers.
The Financial Times dropped an interesting piece: Tether is no longer playing only in crypto land. The company has invested in around 140 projects, far beyond stablecoins. We’re talking agriculture in South America, venture bets everywhere… and even a stake in Juventus. Yeah, that Juventus.
At the same time, Tether has been quietly scaling humans, not just balance sheets. The team is now about 300 people, with plans to hire 150 more in the next six months — mostly developers. That’s not a company bracing for regulation doom. That’s a company preparing for war.
During a conference in San Salvador, CEO Paolo Ardoino made the vision crystal clear: building peer-to-peer tools to challenge Silicon Valley giants directly. Less middlemen. Less platforms. More raw infrastructure.
From where I’m sitting, sea breeze drifting in, this feels important. Tether doesn’t want to be “just” $USDT anymore. It wants to be the plumbing of a parallel digital economy — boring, massive, unavoidable. Bon, that’s ambitious… but also very on-brand.
People love to hate Tether. Meanwhile, it keeps stacking profits, talent, and optionality — far away from Twitter noise. 🌊☕️
#Tether #USDT #Crypto #VentureCapital #Web3 #CryptoFriture
Disclaimer: This content is for informational purposes only and not financial advice.