Bitcoin and the road to $1M.
By Maxime Laurent · 2026-03-11 10:17
Bitcoin and the road to $1M.
Quick idea: Bitwise CIO Matt Hougan says skeptics miss one key thing — the “store of value” market keeps expanding, and $BTC could capture a bigger slice.
I was thinking about this argument while watching the market this week, and honestly it’s one of the most underrated ways to look at $BTC. Most critics assume the pie is fixed. They say: “Gold is already there, bonds exist, cash exists… where would Bitcoin fit?” But the reality is that the store-of-value market itself keeps growing every decade.
According to Matt Hougan from Bitwise, that market is currently around $38 trillion, and $BTC represents roughly 4% of it. Not huge yet — but not insignificant either.
The interesting part is the historical perspective. In 2004, the total value of gold was around $2.5 trillion. Today, estimates put it closer to $40 trillion. That’s not just price appreciation — it shows how capital flows into assets that people trust to store value over time.
If the overall store-of-value market keeps expanding at a similar pace, projections suggest it could reach about $121 trillion within the next decade.
And here’s where the $BTC math gets spicy.
For $BTC to reach $1 million per coin, it wouldn’t need to dominate everything. It would only need roughly 17% of that future market. Not 50%. Not 80%. Just a meaningful share.
Personally, I like this framework because it changes the conversation. It’s not about $BTC replacing gold overnight. It’s about gradually absorbing trust and capital as the financial world evolves.
From my balcony near the sea, watching charts with a coffee in hand, it sometimes feels surreal that a protocol launched in 2009 is now competing with assets that took centuries to build. But crypto moves fast… très vite. 🌊
#Bitcoin #BTC #Crypto #StoreOfValue #Bitwise #CryptoMarket
Quick idea: Bitwise CIO Matt Hougan says skeptics miss one key thing — the “store of value” market keeps expanding, and $BTC could capture a bigger slice.
I was thinking about this argument while watching the market this week, and honestly it’s one of the most underrated ways to look at $BTC. Most critics assume the pie is fixed. They say: “Gold is already there, bonds exist, cash exists… where would Bitcoin fit?” But the reality is that the store-of-value market itself keeps growing every decade.
According to Matt Hougan from Bitwise, that market is currently around $38 trillion, and $BTC represents roughly 4% of it. Not huge yet — but not insignificant either.
The interesting part is the historical perspective. In 2004, the total value of gold was around $2.5 trillion. Today, estimates put it closer to $40 trillion. That’s not just price appreciation — it shows how capital flows into assets that people trust to store value over time.
If the overall store-of-value market keeps expanding at a similar pace, projections suggest it could reach about $121 trillion within the next decade.
And here’s where the $BTC math gets spicy.
For $BTC to reach $1 million per coin, it wouldn’t need to dominate everything. It would only need roughly 17% of that future market. Not 50%. Not 80%. Just a meaningful share.
Personally, I like this framework because it changes the conversation. It’s not about $BTC replacing gold overnight. It’s about gradually absorbing trust and capital as the financial world evolves.
From my balcony near the sea, watching charts with a coffee in hand, it sometimes feels surreal that a protocol launched in 2009 is now competing with assets that took centuries to build. But crypto moves fast… très vite. 🌊
#Bitcoin #BTC #Crypto #StoreOfValue #Bitwise #CryptoMarket
Disclaimer: This content is for informational purposes only and not financial advice.