A Korean géant moves into crypto.
By Maxime Laurent · 2025-09-25 06:50
A Korean géant moves into crypto.
Big news from Seoul: Naver, the internet titan behind search, payments and half of daily digital life in South Korea, is taking full control of Upbit, the country’s largest crypto exchange. The deal is structured as a share swap with Dunamu, Upbit’s parent company — and once it’s done, Upbit gets folded straight into the Naver Financial ecosystem.
This isn’t just an acquisition; it’s a power move. Imagine your main search engine, your shopping app, your payment service… now also being your crypto on-ramp and exchange. For South Koreans, it could blur the line between “crypto” and “daily finance” in a way few other countries have dared.
For us outsiders, it’s another reminder: adoption doesn’t always come from DeFi degens or regulators in the West — sometimes it comes when a tech behemoth decides that crypto is simply part of everyday digital life. Ça, c’est fort. 💥
#Upbit #Naver #Crypto #Exchange #Korea #Adoption
Big news from Seoul: Naver, the internet titan behind search, payments and half of daily digital life in South Korea, is taking full control of Upbit, the country’s largest crypto exchange. The deal is structured as a share swap with Dunamu, Upbit’s parent company — and once it’s done, Upbit gets folded straight into the Naver Financial ecosystem.
This isn’t just an acquisition; it’s a power move. Imagine your main search engine, your shopping app, your payment service… now also being your crypto on-ramp and exchange. For South Koreans, it could blur the line between “crypto” and “daily finance” in a way few other countries have dared.
For us outsiders, it’s another reminder: adoption doesn’t always come from DeFi degens or regulators in the West — sometimes it comes when a tech behemoth decides that crypto is simply part of everyday digital life. Ça, c’est fort. 💥
#Upbit #Naver #Crypto #Exchange #Korea #Adoption
Disclaimer: This content is for informational purposes only and not financial advice.